“Urban Kicks –”Urban Kicks – What a name, right? Let’s take a trip back to 2018 when we were just regular college students – no money and no clue about what the future had in store for us. But there was one thing that brought the four of us together: our absolute passion for sneakers. People knew us as the ‘shoe guys,’ always rocking the best sneakers. Before we knew it, people were approaching us, wondering how did we get our hands on the newest and coolest sneakers. At first, it was easy to help a few friends secure a pair during a release, but soon, that ‘few’ turned into a ‘few hundred.’ That’s when the lightbulb moment happened. That’s when the big idea struck us. In December 2022, we officially launched Urban Kicks with a simple goal – to ensure that each and every one of you could snag the latest, coolest sneakers without emptying your wallets. The rest, as they say, is history.